Why a Private Marketplace?
The idea of a Private Marketplace is attractive as it bridges the best aspects of traditional direct sales and automated eCommerce.
Traditional direct sales key benefits include direct relationships between Brand and Merchant with bulk singular/multiple purchases as well as custom deals and forecasting benefits.
Automated eCommerce key benefits include an automated product and inventory workflow which adds tremendous efficiencies to a sales process, the ability to deliver specific product marketing material into the hands of Merchants in real-time, target and test niche markets, be live to market in minutes not days and be paid immediately.
What are the Benefits of a Private Marketplace?
Brands may choose to sell all or a portion of their product offering via a Private Marketplace for fast, efficient and scalable growth in their niche markets. Brands will see a multitude of benefits by incorporating this strategy into their sales channels:
Open Up New Channels: Leverage Shopify's 800,000+ businesses by partnering with the best niche stores in your market.
Increased Operational Efficiency: Private Marketplace transactions are regarded as a major factor for driving down the fixed cost of trading as they bridge the gap between traditional direct sales model and an automated framework. Private Marketplace's offer superior workflow automation (product to market, inventory tracking, marketing, dispatch, payments and reporting) when compared with traditional buying by significantly reducing time-consuming processes.
Transparency On Both Ends: The Brand and Merchant both have a very clear idea of what product offering is available, what creatives are running, payments and order tracking.
Improve Cash Flow: You are paid immediately.
Managing Risk: No need to offer Credit Terms with the risk of never being paid.
Grow Sales: Highly scalable automation with high traffic stores.
Time To Market Speed: Instantly add new product offerings to multiple Merchants.
Offer Exclusivity: Take products to market with simulated exclusive product launches.
Brand Continuity: Digital assets are consistent across all Merchants providing strength and recognition for your Brand.
Can Remove The Need For A Direct Sales Team: It can be quite expensive and time consuming to manage a direct sales team to overseeing multiple online Merchants. Private Marketplaces can potentially replace a sales team with technology.
Private Marketplaces arenew and it’s very clear that they are fast becoming an integral part of the eCommerce ecosystem.
A Private Marketplace allows your Brand to automate directly with Merchants of your choice providing them a direct access to your product range along with your marketing material in a private environment. Giving both you and the Merchant enormous leverage in sales and marketing.
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